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Understanding Linking

Do you think there is really any such thing as a "free listing" or "free web traffic" ?


Here we discuss why web sites link together.


It is well known that 'search engines' account for the majority of traffic generated on the internet. In other words, most visitors to your web site will originate from a search engine like Google or Yahoo.  What is not so well known, is to get a top search ranking requires 'two-way linking' with web sites that are already ranked.


What's the point ? If you do not 'link' to ranked web sites, people will be unable to find your web site using search engines meaning no-one will visit your web site... your marketing will fail.


We are already well ranked for hundreds of motoring key-words and phrases, which is most likely how you found us.  It has taken a number of years to achieve but with a policy of reciprocal linking, we generate 10K+ visitors every day!  We are happy to pass this traffic onto web sites that link to us.


Web site owners that request a Directory Listing without intending to reciprocate, or not linking correctly are simply looking for "free one-way traffic".  In time, they will discover their web marketing failed because no-one ever sent them any traffic. 


Next step...


1. Create a Links Page on your web site. 

2. Create a link from your 'home page' to the 'Links Page'.
3. Add worthwhile links to web sites in your industry and request they link to you.


Important Linking Notes:

  • The links page must be hosted at the same address as your home page:
  • The links page should be directly accessible from the home page with a html hyperlink.
  • The outgoing link must be direct without rel=nofollow using correct HTML.  Re-directs and links to internal pages before exiting are not accepted.
  • Ensure there are no more than 90 links per links page.

KEEP IN MIND : The purpose of linking is to create a connection a search engine 'robot' can find and follow.  The further the robot has to travel, the less likely the connection will be made!

Reciprocal Linking Background


The Motoring Directory Group achieves top rankings for thousands of motoring pages in the world's top search engines and directories, generating in excess of 10m visitors a year.


We do this largely through the use of reciprocal linking.



A sad fact: Search engines are not interested in 'motoring' web sites.  Look at the front page of any search engine or directory and try and find the 'motoring section' on the home page?


We challenge anyone to find motoring topics 'without' using the search facility. 



  1. Over 90% of all traffic is generated by 'Search Engines'.
  2. Over 95% of all traffic originates from Search Results on Page 1 or 2.


To generate consistent high-level traffic to a web site, the listing must appear on Page 1 or 2 of a search engine for the given search word or phrase.


Hopefully by now, you are asking : How do I get listed on Page 1 or 2 ?


The answer is freely available in the FAQ of most search engines and directories. 
It boils down to.. good content, reciprocal linking or 'paying' to get to the top.



Search Engines - Get listed in search engines that allow free submissions.  Stick with the top 10 engines which account for most of the traffic.  To boost a ranking in Google, AltaVista and Yahoo, acquire as many reciprocal links as possible to other 'well-ranked' web sites.


Directories - Get listed with as many directories that 'require' a return link.  Remember, if the directory does not request a return link, then you know they are not worth being listed with.


When you consider we are already on Page 1 of the world's top search engines, then our listings are but ONE click away from Page 1 of the world's top search engines.  Why would you spend countless hours trying to achieve what can be achieved by simply placing ONE return link on your web site?


Were you expecting free traffic ?

We understand our industry, and what it takes to succeed.  We have no time for ignorance or sentiment in a business that supports staff who enjoy earning an income.


Year in and year out, we watch web sites drop off at two significant points in time: 
- End of the first year - owner cannot justify hosting costs for another year. 
- End of second year - owner faced with renewal cost of web address plus hosting fee's.


Who do you think will be around in 2 years?

  1. UK Motoring Directory ?  Click here to view sites already linking to UK Motoring Directory.
  2. A web site with no incoming links ?

Have an educated good day!


Garry King

Senior Director

Motoring Directory Group



Get listed : Eat humble pie and become a Link Partner.


Leave and never return : Click for a suitable starting point.



Garry worked in many facets of the motoring industry in Australia and United Kingdom for over 30 years before moving to web publishing.  His combined knowledge of the motoring and internet industries makes Garry, the world's most quoted experts on search engine optimisation. 


Garry manages Ripefruit IT from a home-based office in Melbourne Australia.





  • Search Engine Watch : provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
  • Nielsen NetRatings : provides the industry’s global standard for Internet and digital media measurement and analysis.
  • Search Engine Forums : regarded as the webmasters seo forum
  • Search Engine Traffic Breakdown : Over 90% of search engine traffic is driven by Yahoo! or Google owned search technology - source: Search Engine Watch. Additionally Ask Jeeves owns around 5% of the traffic. You may hear the names of many other search engines, but most of them are powered by the above search engines in one way or another. For example, Yahoo! owns Inktomi, AltaVista, and AllTheWeb. All three of those search engines are powered from the same database as Yahoo! Search.
  • SEO Help - Aimed at those who are new to the search engine marketing industry and would like to learn more. Hopefully the old timers will also find something useful, at least it will give them something else to complain about.

As you can see, we practice what we preach!  Reciprocal linking with associated industries.  Try searching the top search engines for any 3 words on this page.  Bingo!


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