Understanding Linking
Is there really any such thing as a "free listing" or "free web traffic" ?
Here we discuss why web sites link together.
It is well known that 'search engines' account for the majority of traffic generated on the internet. In other words, most visitors to your web site will originate from a search engine like Google or Yahoo. What is not so well known, is to get a top search ranking requires 'two-way linking' with web sites that are already ranked.
What's the point ? If you do not 'link' to ranked web sites, people will be unable to find your web site using search engines meaning no-one will visit your web site... your marketing will fail.
We are already well ranked for hundreds of motoring key-words and phrases, which is most likely how you found us. It has taken a number of years to achieve but with a policy of reciprocal linking, we generate 10K+ visitors every day! We are happy to pass this traffic onto web sites that link to us.
Web site owners that request a Directory Listing without intending to reciprocate, or not linking correctly are simply looking for "free one-way traffic". In time, they will discover their web marketing failed because no-one ever sent them any traffic.
Next step...
1. Create a Links Page on your web site.
2. Create a link from your 'home page' to the 'Links Page'.
3. Add worthwhile links to web sites in your industry and request they link to you.
Important Linking Notes:
- The links page must be hosted at the same address as your home page:
(www.yourname.com/links.xyz). - The links page should be directly accessible from the home page with a html hyperlink.
- The outgoing link must be direct without rel=nofollow using correct HTML. Re-directs and links to internal pages before exiting are not accepted.
- Ensure there are no more than 90 links per links page.
KEEP IN MIND : The purpose of linking is to create a connection a search engine 'robot' can find and follow. The further the robot has to travel, the less likely the connection will be made!
